One of the most important things I learned through this agonizing month of Kickstarter is that chocolate is my best friend. When I used to look at the small amount that we raised and compare with other projects, I found that munching on chocolate can help alleviate the general sadness of it all.
I also learned that it helps you put on some unwanted weight, but I digress.
Maybe someone in the process of making their very first Kickstarter project will come across this and benefit from our experience, so I thought I’d share some of the important things we learned.
Socialize first, ask for money later.
Our biggest mistake happened on the social media front. We only activated our accounts on Twitter, Facebook and the rest of the SM gang on the first day of Kickstarter. Not the best idea. We struggled to gather followers at a time when we really needed backers, and a lot of time and effort went into building our social media base when we should’ve really been focusing on Kickstarter updates and trying to keep our backers happy.
Put your best foot forward.
I am damn proud of our content. I think we have a cool idea with wonderful characters and awesome art, and I’m not being biased either. However, the problem lies with the fact that we did not present it in the best possible way. We did try to amend this along the way, but the damage was already done by then, which brings me to the next point.
Make sure you’re 100% ready.
Unless by some chance you happen to be the unluckiest soul to ever tread the surface of the earth, Kickstarter won’t be going away anytime tomorrow, and even if it does, there are other crowdfunding websites out there. So before you hit that Publish button, make sure you’ve got everything down pat. Do all the necessary research, shoot a great video, prepare a great pitch and get everything in order. Review, review, review. When you’re confident that you’ve created the best campaign possible, then you can publish it.
Have something to show for your work.
You know you have a good game, we might know that too, but until you show us just how good your game is, chances are people might not readily believe you… especially if you’re new on the scene. We had little in-game footage, something which made people think twice before backing us. The game seemed cool, but they couldn’t be sure unless they saw some videos of the game, which we unfortunately could not provide at that time.
One last thing – do not expect too much. Building up your expectations is only setting you up for potential disappointment that you really can do without. All my empty chocolate wrappers are testament of that!
And hey, never be afraid to try again. That’s why we’re relaunching in less than a month. 😉